Toyota has once again raised the bar in the compact SUV segment with the launch of its Urban Cruiser Taisor 2025. Designed to compete directly with popular models like the Hyundai Creta, this new SUV is grabbing attention with its claimed mileage of up to 35 kmpl, a bold design, and a price that starts at just ₹8.5 lakh (ex-showroom). Here’s everything you need to know about this feature-loaded urban warrior.
A Bold and Sporty Design That Turns Heads
The Toyota Urban Cruiser Taisor flaunts a fresh, bold exterior that gives it a strong road presence. The redesigned front grille, sleek LED headlamps, and sculpted front bumper lend it a premium look. Side profiles are equally aggressive with strong character lines and 16-inch alloy wheels that enhance its sporty stance.
At the rear, LED tail lamps and a coupe-style sloping roofline give it a modern touch. The Taisor comes in multiple color options including Lucent Orange, Cafe White, and Sportin Red, giving buyers a chance to pick one that matches their personality.
Power Under the Hood: 1.5L Petrol Engine
Under the hood, the Urban Cruiser Taisor is powered by a 1.5-litre naturally aspirated petrol engine that produces 105 bhp and 140 Nm of torque. It complies with the latest BS6 Phase 2 emission norms and is paired with a 5-speed manual gearbox as standard, with the option of automatic transmission for convenience seekers.
The SUV is capable of reaching a top speed of approximately 170 km/h, making it a strong performer on highways as well as in urban conditions.
Unmatched Fuel Efficiency: 35 kmpl Mileage
The highlight feature of the Taisor is its impressive fuel economy. Toyota claims the SUV can deliver up to 35 kmpl, which puts it way ahead of its direct rivals. Even in city conditions, it offers around 30-32 kmpl, while highway cruising can give you even better figures.
Equipped with a 37-litre fuel tank, the SUV ensures fewer fuel stops and is a perfect choice for long-distance travelers or daily commuters looking to save on fuel costs.
Comfortable and Safe Ride
Inside, the Urban Cruiser Taisor is designed to offer comfort for five passengers. The seats are plush and supportive, ideal for long journeys. With a 190mm ground clearance, the SUV tackles potholes and rough roads with ease.
The suspension setup includes MacPherson struts in the front and a torsion beam at the rear, tuned for Indian road conditions. Braking is handled by disc brakes, complemented by ABS with EBD.
In terms of safety, Toyota has packed the SUV with 6 airbags, a 360-degree camera, and parking sensors, making it a solid choice for families.
Tech-Loaded Interior
Tech lovers won’t be disappointed with the Taisor’s 10.25-inch touchscreen infotainment system that supports both Apple CarPlay and Android Auto. It also includes a digital instrument cluster, head-up display, automatic climate control, and a wireless charger for added convenience.
Rear seat passengers get their own AC vents, and the inclusion of cruise control, steering-mounted controls, and connected car features add to the premium experience.
Toyota Urban Cruiser Taisor 2025 Variants and Pricing
The Taisor is available in multiple variants – E, S, G, and V – to cater to different needs and budgets. The starting price is ₹8.5 lakh (ex-showroom), while the top variant goes up to ₹13 lakh. On-road pricing starts from around ₹9 lakh, depending on the city.
Toyota also offers flexible EMI options, and with a down payment of ₹1 lakh, buyers can easily drive home this feature-packed SUV.
When compared to the Hyundai Creta, the Taisor is priced more aggressively, offering better mileage and nearly equivalent features, making it an excellent value proposition.
Toyota Urban Cruiser Taisor 2025: Family, Brand, and Background
The Urban Cruiser Taisor is based on a partnership between Toyota and Suzuki, and shares its platform with the Maruti Fronx, but with Toyota’s design tweaks and branding. While Maruti caters to a wider budget segment, Toyota focuses on reliability and brand value, making the Taisor a premium but practical offering.
Toyota as a brand is known for its long-term reliability, resale value, and low maintenance costs, all of which add to the overall appeal of the Urban Cruiser Taisor.
Toyota’s Financial Muscle
As of 2025, Toyota Motor Corporation has a net worth estimated at over $250 billion, making it one of the most valuable automakers in the world. Its operations in India, in partnership with Kirloskar Group (Toyota Kirloskar Motor), have consistently grown, especially in the SUV and MPV segments.
Final Verdict
If you’re in the market for a stylish, fuel-efficient, feature-loaded SUV under ₹10 lakh, the Toyota Urban Cruiser Taisor 2025 is worth serious consideration. With its bold design, powerful engine, best-in-class mileage, and advanced features, it offers everything a modern urban driver needs — all wrapped in Toyota’s promise of reliability and performance.